Blancpain Ocean Commitment

Website & Content Management

In 2014, Blancpain launched a program called Blancpain Ocean Commitment to celebrate and support outstanding initiatives to protect our oceans. The program brought together leading organizations and explorers such as National Geographic or Marine Biologist Laurent Ballesta. In my role of digital marketing manager, I was tasked to develop and manage the digital experience around this program.

Together with the agency Reflet Communications, we developed an innovative website using a 3D OpenGL User Interface (this was quite an achievement technically in 2014). This website was the backbone of the program.

This website has evolved since then and the 3D experience has been replaced by another UX in 2017, but the principle of the platform remains similar.

Visit Blancpain Ocean Commitment

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