The Great Pacific Garbage Patch

Full Content Strategy

In March 2018, The Ocean Cleanup published the results of the largest scientific effort to quantify and characterize the infamous Great Pacific Garbage Patch. I was tasked to develop a 360 content campaign to maximize the impact of this publication and ensure it would reach multiple target audiences and help reinforce the scientific credibility of the organization.

Objectives & Strategy

The campaign was designed to maximize views on a rich-media landing page. The content plan for this campaign was extensive: Explainer video, short documentary, photo-albums, charts, infographics, written text, key numbers ready to tweet. Delivering all these high quality assets on a tight budget was a challenge that was achieved thanks to the support and dedication of several key creative suppliers such as the motion design studio in60seconds.nl and the digital agency GRRR.

The key results of the campaign

- #1 Result on Google for search term « Great Pacific Garbage Patch »

- #1 most viewed publication in Scientific Reports in 2018

- Worldwide coverage including New York Times

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